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Nectar Packaging

Creative Direction / Packaging Design

Branding, identity, and packaging design for Nectar Concentrates, a premium THC product for the CA market.

Inspiration

Nectar needed an identity that could express the brand's commitment to being high quality, consistent, potent, and cutting edge. I created a stylistic direction for their first launch providing brand elements, packaging, and collateral.

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Competitive Scope

Inspiration

Ideation

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Color

We needed a diverse color palette with variations so that as future products are added, the brand could put out a curated yet consistent line of products. Each unique but all relating.

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Illustration

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It was important for the packaging to have a unique identity that would help it stand out amongst the crowd. I used illustration to give it character while playing with the connection between the name and the product.

Ideation
Exploration

Logo Exploration

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Patterns

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Packaging Iterations

Patterns
Iterations

Final Iterations

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Final Iterations
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